Creative team from Melbourne, Australia
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V/Line: People Moving People

 

There’s more to V/Line than driving trains through country Victoria.

V/Line had an image problem.

To the customers, V/Line employees were unhelpful, universally grumpy old men, but to the employees, customers were just annoying whingers who complained about there not being enough seats.

We hit the road to clear up this misconception, touring the countryside to create a series of six short documentaries about the real people that make V/Line the heart and soul of country Victoria.