Creative team from Melbourne, Australia

Tigerair Tuesday


How we gave birth to our first child, Toby the Tiger.

Huei finds the above description disgusting, but I’m sticking with it.

For Tigerair, Tuesday was traditionally a low-point in sales, so they asked us to see what we could do about it. Our answer was to put Tigerair’s Marketing Manager in a tiger suit, then photoshop him into embarrassing situations.

And thus, Toby the Tiger was born, and Tuesdays were transformed into Tigerair’s most popular day of the week.