How we gave birth to our first child, Toby the Tiger.
Huei finds the above description disgusting, but I’m sticking with it.
For Tigerair, Tuesday was traditionally a low-point in sales, so they asked us to see what we could do about it. Our answer was to put Tigerair’s Marketing Manager in a tiger suit, then photoshop him into embarrassing situations.
And thus, Toby the Tiger was born, and Tuesdays were transformed into Tigerair’s most popular day of the week.