Creative team from Melbourne, Australia
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Tigerair Tuesday

 

How we gave birth to our first child, Toby the Tiger.

Huei finds the above description disgusting, but I’m sticking with it.

For Tigerair, Tuesday was traditionally a low-point in sales, so they asked us to see what we could do about it. Our answer was to put Tigerair’s Marketing Manager in a tiger suit, then photoshop him into embarrassing situations.

And thus, Toby the Tiger was born, and Tuesdays were transformed into Tigerair’s most popular day of the week.

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