Creative team from Melbourne, Australia
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State Government of Victoria: Tech City

Thanks to the International Date Line, Melbourne is one of the first cities in the world to experience a new business day.

Our campaign for the State Government of Victoria shows how living in the future, one day ahead of the rest of the world, perfectly sums up why Melbourne is the most viable hub for tech and innovation companies looking to open an office within the Asia Pacific region.

Melbourne Tech City
The City of Tomorrow, Today

Directed by Steve Callen.


The Roundtable
We launched the campaign with a world first—a live-streamed, 360-degree roundtable discussion between Melbourne and Silicon Valley. Over the course of the hour-long broadcast, viewers could literally see the city of Melbourne waking up as the Bay Area went to sleep, proving exactly why Tech City is the city of the future.