Creative team from Melbourne, Australia

L'Oréal Paris: Beauty of Pure


To sell a range inspired by nature, we took L’Oreal out of the studio for the first time ever.

L’Oréal Paris was looking for a year-long campaign that sold the unique benefits of their Hair Expertise range of shampoos. The range was inspired by nature, so we took Megan Gale where no other L’Oréal shoot had been: outside a studio and into the great outdoors.

The content evolved as the seasons changed, targeting each hair-affecting weather condition throughout the year.

Directors: Jessie Oldfield & Adam Murfet, C-KOL
Photographer: Jake Terrey